6 Steps to Make an Effective TV Commercial
While the internet and smartphone technology may have taken over TV viewership, there’s still a considerable audience for television programs and shows.
The Hispanic audience in the US is an avid TV-watcher with broadcast Spanish shows and programs generating large viewership, according to a Neilson report.
It’s a prime opportunity for businesses to target the Hispanic audience in the US and curate TV commercials and campaigns that resonate with the Latino community.
Let’s take an in-depth look at what it takes to design an effective TV commercial that can grab viewer attention.
What’s the Big Idea?
Start your TV ad campaign by brainstorming your ideas and come up with something unique that really hits home. Making an ad is no easy feat. The time, hard work, and finance required are far too much to do it injustice with generic ideas and sub-par plotlines.
However, if your brand hopes to tackle social issues like racism, sexism, or harassment, make sure to address in a sensitive and politically correct manner.
Many big brands like Pepsi have missed their mark with the controversial ad featuring Kendall Jenner. The focus of the ad was to spread love and address police brutality, yet it didn’t resonate well due to poor context and a blatant lack of insight into the issue.
Will You Put People In Your Commercial?
Depending on your budget and script, decide if your commercial needs actors to play a role and deliver the lines.
The success of your campaign doesn’t depend on the number of actors or celebrity enforcement. Many eye-catching and memorable ads feature breathtaking shots of nature, animals or animated characters with a powerful voice-over narration.
Plan Out Your Shots
With the script ready, actors onboard, production team setup and location decided, it’s time to shoot and produce the ad campaign.
Divide your commercial into different shots and plan accordingly. Narrow down the set details, accessories, furniture, and lighting needed for every shot. Make sure your ad tells a seamless story through each shot captured on the screen.
Stick to a Time Frame
People have a much shorter attention span due to the use of smartphones. A brand video or ad campaign that’s more than a minute long won’t be of any interest to the audience.
Make sure your ad campaign is short and contains quality content that resonates with the audience and makes it memorable.
Always Use a Call to Action
Your Call to Action (CTA) must compel customers to invest their time and money into your product or service.
A catchy tagline or ending argument should concisely summarize your whole campaign and make the audience curious about your brand.
Schedule Your Ad Strategically
Advertise your commercial during the hours that you know your customers will watch the TV. Conduct additional research on the type of TV channels and programs most watched by your customers. Run your ad during those hours to maximize your reach.
Now that you’re familiar with the tips and tricks to making an effective and far-reaching TV campaign, contact one of the top Hispanic advertising and marketing agencies to design TV commercials for the Latino audience.
GoDiversity is an ethnic marketing agency operating in NYC. We provide innovative marketing solutions through strategic campaigns for a wide range of media including TV, print, radio, direct mail, PR, mobile app, and social media.
Get in touch with us at (917)7976189 or drop an email at [email protected] for more details on Hispanic direct marketing.
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