With brands becoming increasingly aware about the importance of diversifying, one of the issues they often face when creating a multicultural marketing strategy is coming up with a compelling storyboard.
Unable to understand the importance of portraying cultural diversity through its core values, many of them fail to empathize with multicultural consumer groups. Read More
For many people, the thought of forgetting their cultural roots and mother tongue is ridiculous, and preposterous. But for the younger generation, this has become a problem.
When consumer brands focus on catering to one type of culture, they forget about the importance of diversity. In the U.S., many brands focus on nuclear families that speak English, often forgetting that the country is a melting pot of different cultures. Read More
Creating a loyal brand following is not an easy task. Was Rome conquered in one day? No, but with the right strategy and dedication, businesses can quickly jump onto the success wagon. Read More
Businesses are always on the lookout for opportunities to introduce something innovative. Introducing new products and services, and globalizing your band means reaching out to a wider audience. Read More
When organizing a direct mail campaign, you need to start off with a strong plan. Your designs should be attractive set straightforward with clear call-to-action. Your content should be up-to-date, providing complete information of what products or services you provide, and how they apply to your target customers’ needs and preferences.
Imagine allocating a few hours of your company’s time to reach out to millions of people in one day! That is exactly the outcome of being “social”. Social media accounts are an indispensable part of any modern business; successful marketers listen in on social conversations to get the information they need to understand and engage with their customers. Read More