How to Market Your Seasonal Business During the Off-season
Whether you own an ice-cream shop located in Minnesota or you’re a Christmas pine-tree seller, your business has experienced the dreaded challenges the off-season brings.
With hardly one month of summer in the colder parts of the US and end-of-year months for selling Christmas trees, your business booms only during the peak season.
However, there are ways to ensure that your seasonal business earns consistent sales all year round.
For a profitable business year, make sure your brand is properly marketed to the correct audience using appropriate advertising channels.
As a growing brand, you need to think creatively and come up with imaginative marketing ideas to earn profit and sales even during the offseason.
Let’s take a look at some practical ways through which you can do that!
Offer Special Promotions to Regulars
Build a loyal customer base by offering special discounts and promotions to regular customers. Connect with them via social media, email or direct mail and offer special coupon codes and gift certificates during the off-season.
Show your appreciation and encourage customers to leave positive reviews online and share the exclusive offers with
Work On Your Website & Create a Blog
As the global world is slowly shifting its focus to the internet to gather information about products and services, make sure your website is up-to-date.
Have a professional set up an easy-to-navigate website and generate blog content related to the brand.
This will guide online traffic to your webpage and improve your Google search result rankings.
Add Complementary Products and Services
If you own an apparel company that sells warm winter clothes, jackets, parkas, and thermals, add other seasonal products to generate profit all year round.
Expand your operations and introduce a summer fiesta clothing line comprising of bathing suits, bikinis, summer dresses, etc.
Extend Your Season
Christmas related products, gifts, wrapping paper, packaging, and pine trees start selling months before the December month.
People start collecting Christmas themed gift wraps as soon as fall season shifts and brings about the holiday spirit with cold winter nights.
Stay Social All Year
Your customers don’t disappear when the season ends. Make sure that your brand is interacting with the customers on social media even during the off-season.
Leverage Facebook, Instagram, Snapchat, and Twitter followers to keep the customers engaged online through polls, special discounts, reviews, and testimonials to generate hype.
Look For Niche Markets
If you’re a bakery that earns most of its profit during the holiday season or during peak summer months when tourism is high, you need to start reaching out to niche markets.
Extend your menu to include gluten-free, dairy-free, and sugar-free products and watch as the niche audience gather around for the special treats.
Go Where the Season Is
Take your seasonal business to where there is a demand for specialized products. If you’re a local business selling winter wear, think about expanding internationally and shipping products outside the US. Australia experiences winters during the hotter months here in the US (June, July, and August).
Want to successfully market off-season products and services to the local Hispanic market?
We can help you capture the multicultural market in the US through creative and innovative marketing strategies.
GoDiversity is one of the best Hispanic advertising agencies that design excellent marketing campaigns across commercial and social media.
We provide inventive end-to-end advertising solutions for a wide range of platforms like TV, radio, print, direct mails, PR and mobile app.
Get in touch with our dynamic Hispanic marketing consultants at (917)7976189 or email at [email protected] for further details.
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