4 steps toward creating a killer marketing strategy
Every marketing plan requires a different approach. But what makes a mediocre marketing plan different than a killer marketing plan?
Target the market
Most brands are unable to recognize their target niche, and they design strategies that aren’t very effective. They think they can please everyone in their marketing plan but that is not how it works. This is very counter intuitive because it puts a lot of pressure on your resources and doesn’t result in as much success. For instance, if you are targeting a fashion brand, your target audience should be narrow and specific.
Target the product
In your efforts to target the Hispanic market, most brands fail to highlight the selling points of their product. Their Hispanic advertisement campaigns focus more on population and less on the product. This strategy fails because even if you have their attention, you will quickly lose it once they realize your product doesn’t do a lot more than just talk about ‘Hispanic’ related things.
Identify your competitors
No matter how unique your product is, chances are that it already has competitors who sell something similar. This is why it is even more important to make sure you stand out from among your competitors. You can only achieve this by analyzing your competitor’s business plan; otherwise, your product will easily lose out. To block out all the noise, define what makes your competitor’s product so special to the customer.
What does their product have what yours doesn’t? If you are struggling to narrow down the answer, it is always best to ask your customers why they buy from you. This approach is known as the WIIFM (what’s in it for me), and when your clients know what the product or service offers them, they will easily jump on board.
If you have a fashion brand, you should have quantifiable numbers. When you attach numbers to your product, it authenticates its presence. Most brands define vague goals that do not resonate with their niche audience. For instance, when your brand says, “we product high quality products”, your potential customers won’t exactly know why the product is so important. Remember, superlatives and hyperbolic do more harm than good. Instead, promising something like, “reach 1 million Hispanic customers in 2 years” will make a lot more sense.
Get in touch with our Hispanic marketing agency so you can target the Hispanic market effectively and maximize your sales. Get in touch with the team here.
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