5 Steps to Launching a Successful DRTV Advertisement Campaign
But first things first…
What is a DRTV advertisement campaign?
DRTV or Direct Response TV campaigns are a type of advertisement campaigns designed to incite consumers/viewers take immediate action after watching the ad by directly contacting the company.
This action can be a visit to the company’s website, a phone call or in some other way request for additional information, make a purchase, schedule an appointment, register or take any other action desired by the company.
DRTV ad campaigns form part of a company’s marketing mix, an integrated set of different advertising and marketing vehicles designed with the purpose to deliver best traction results for a particular product or a promotional offer.
So how do you launch a successful DRTV ad campaign?
Here are 5 things to know about launching a successful DRTV campaign…
Hire an Expert DRTV Media Agency
DRTV ad campaigns work differently from traditional TV ads. Therefore, if you don’t have any experience of designing and running a DRTV campaign, it’s important that you consult a media agency that specializes in DRTV ads.
Create a Comprehensive Media Strategy
Once you have hired an agency, your next step should be creating a comprehensive media strategy for your DRTV ad campaigns. You need to establish your goals, identify the consumer segment that you want to target and set projected ROI figures. Communicate this with the advertising agency which you have hired. It would assist them in the purchasing of TV spots and would help them decide which channels are most appropriate to leverage.
Of Course, You Need to Know Your Consumer Segment
It would be unwise to let the agency call all the shots on your behalf once you have communicated with them your media strategy. You need to maintain an input and for that you need to know your target market. That way if the media agency selects a channel and a TV spot, which you feel can be improved upon, you can discuss with them and let them know.
Furthermore, if there are any changes to be made to the advertising content to help improve its effectiveness – such as optimizing the call to action – you can work with the agency and come up with a better solution, knowing what your target market likes and gets most attracted to.
Make Sure Different Creative Forces are Leveraged in the Creation of the Content
Your media agency might have the best creatives at work, but don’t be shy to share your own creative input. Work together with the advertising agency when creating content for your DRTV ad campaigns.
Your DRTV Campaigns Should Be Fully Integrated with Your Other Platforms
Lastly, before launching the ad campaign, make sure all your media platforms are fully integrated with your DRTV campaigns. This would seamlessly push the conversion of your prospects deep within the conversion funnel and help you secure the best results for your campaign.
Looking for a company that can help you design and implement a successful DRTV ad campaign?Go Diversity provides DRTV to latinos , feel free to reach out. Our team knows the principles of DRTV marketing inside out, with DRTV ad campaign designs for the Hispanic market, being our expertise. We would be happy to serve you.
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