6 Reasons Why Your Business Should Invest In Mobile App Advertisement
As of the end of last year, the global mobile internet usage rose to 51.3% of overall internet usage. With ease of accessibly, increasing content variety, and lowering data charges, there is no doubt as to why people have started migrating towards mobile for data consumption.
These numbers continue to increase as 2017 comes to an end.
That being said, if your business has not taken over mobile apps as one of its advertising platforms, now is the time to start.
If enhancing consumer engagement is one of your business’s marketing goals, you need to look into these six advantages of progressing to mobile app advertising:
Search engines, websites and mobile apps don’t just display advertisements; they display advertisements to people who are likely to be interested in them. The mobile world has a number of tools for geo-targeting, thus making it easier for you to find hundreds and thousands of great visitor matches for your ads.
According to the latest survey by Pew Research Center, approximately 77% of the U.S. population has smartphone ownership. The numbers are fairly evenly distributed amongst various ethnic audiences. Every passing minute, your business loses out of increasing its exposure to thousands of people who are using their mobile apps right now.
The foremost reason why smartphones are so popular is because they carry all basic data and communication features in a portable device. The level of accessibly is made miles better through mobile applications; there is something for every user in an app store. The average smartphone user interacts with at least 9 mobile apps per day…which also includes interacting with the ads in those apps.
Mobile advertising covers applications, social media and website. Each of these has their own features to make an ad more appealing with diverse presentation options. Your marketer consultants can enable you make a lasting impression on your consumers via a plethora of trendy ad components.
One of the many incredible features of mobile advertisement is behavioral tracking.
Using cookies, advertisers can learn more about what a user prefers online. A strategically designed and deployed ad can reach substantial numbers of potential customers through mobile apps.
Given what you pay for advertising and how much exposure you receive in exchange, mobile apps are one of the most valuable digital mediums today. The price for mobile app advertising is a drop in the ocean compared to how much you spend on conventional advertising methods.
At GoDiversity, we focus on your users’ preferences in every stage of creating attractive advertisements. As a Hispanic ad agency, we understand the specifics of ethnic marketing, thus empowering our clients’ businesses with effective advertising.
Reach out to us today to find out how we can help your business!
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