Media Planning 101: How It's Done
In the simplest terms, media planning is the process of arranging and buying advertising space and time. It's a complex and often...
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- 18 jul 2022
- 2 min.
Reasons Why Your Digital Marketing Strategy Needs Influencers
An influencer is anyone who has the power to affect the purchasing decisions of others. This could be due to their celebrity status,...
9 visualizaciones0 comentarios
- 11 jul 2022
- 3 min.
Effective Ways to Target the Hispanic Population
According to Forbes, there are five untapped Hispanic markets that exist in the US today. This shows the potential there is for...
4 visualizaciones0 comentarios
- 9 jul 2022
- 3 min.
5 Lessons for Creating a Multicultural Marketing Strategy
The growing diversity in the US has made it quite challenging for businesses to target consumers on an individual level....
4 visualizaciones0 comentarios
- 6 jul 2022
- 2 min.
Hispanic Lifestyle—Things Every Marketer Should Know
Hispanics represent one of the fastest growing ethnic groups in the US. They have a purchasing power of around $1.7 trillion, which shows...
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- 5 jul 2022
- 2 min.
Quick SEO Tips for Multicultural Marketing
Digital marketing is one of the most successful techniques for brands to reach their customers on a more personal level. Where African...
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- 4 jul 2022
- 2 min.
4 Ways to Make Your Business Strategy Inclusive
Any successful business owner knows the power of a multicultural audience. Using the same marketing plans for different kinds of...
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- 1 jul 2022
- 2 min.
How to Use Social Media to Master Diversity in Marketing
One of the best ways to ensure successful branding for your business is by formulating a marketing plan that caters to a multicultural...
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- 29 jun 2022
- 2 min.
4 Best Marketing Practices for a Hispanic Audience
Are there market segments that remain untapped when it comes to your marketing plans? Business owners need to know the importance of...
9 visualizaciones0 comentarios
- 27 jun 2022
- 2 min.
How to Develop a Successful Content Marketing Strategy to Target Hispanics
If you are planning a content marketing strategy for the Hispanic consumer market, you are probably on the right track. US is now home to...
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- 22 jun 2022
- 2 min.
Why Social Media Marketing Should Be A Priority For Your Brand
Social media can easily be considered the most powerful marketing tool today. Within a few hours, it can help you reach millions of...
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- 17 jun 2022
- 2 min.
How to Create Effective, Compelling Digital Marketing Content
Digital marketing is no longer the shiny new thing. Almost every business, regardless of the niche they cater to, is using digital...
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- 15 jun 2022
- 2 min.
The DACA Emoji And Celebrities Who Are Supporting The DREAMers We Are With You Campaign
A little background… September 5, 2017. The day the Trump administration officially rescinded the Deferred Action for Childhood Arrivals...
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- 13 jun 2022
- 2 min.
Cultural Blunders—Where Brands Failed to Translate
As the world becomes increasingly diverse, multicultural marketing is becoming more and important. Brands are exploring some very...
4 visualizaciones0 comentarios
- 11 jun 2022
- 2 min.
Why US Marketers should be focused on the Hispanic Customers
If your business does not have a marketing strategy to penetrate into the Hispanic market, you are likely missing out on an important...
4 visualizaciones0 comentarios
- 2 jun 2022
- 2 min.
Segmenting the U.S Hispanic Market:4 Groups You’ve LikelyNeverHeard Of
The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve...
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- 30 may 2022
- 3 min.
The Fine Line Between Culture Appropriation And Appreciation In Advertising
Culture Appropriation controversies indicate how risky multicultural marketing campaigns are. One step in the wrong direction could lead...
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- 26 may 2022
- 2 min.
How to Develop a Successful Multicultural Marketing Strategy
The growing influence of multicultural groups on the US is something that no business can ignore, especially the Hispanics. The Hispanics...
8 visualizaciones0 comentarios
- 23 may 2022
- 2 min.
5 Blunders in Multicultural Marketing that Every Business Must Avoid
Even though businesses have been focusing on multicultural marketing, according to Forbes, there are still 5 hidden Hispanic markets in...
13 visualizaciones0 comentarios
- 16 may 2022
- 2 min.
5 Reasons to Tap Into The Digital Hispanic Market
Pen in hand, paper on the desk – brainstorming and planning a digital strategy for New Year, are marketers, marketing managers and you,...
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