But first things first…
What is a DRTV advertisement campaign?
DRTV or Direct Response TV campaigns are a type of advertisement campaigns designed to incite consumers/viewers take immediate action after watching the ad by directly contacting the company. Read More
Dubbed as “super” consumers, the Hispanic community is gathering increased interest from businesses nationwide.
What’s piquing their interest? Read More
Television has long been the great escape from the exhaustions of the day.
And for businesses, it has been the long-standing panacea for promoting and advertising their products. Read More
The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve the effectiveness of their marketing efforts. Read More
With brands becoming increasingly aware about the importance of diversifying, one of the issues they often face when creating a multicultural marketing strategy is coming up with a compelling storyboard.
Unable to understand the importance of portraying cultural diversity through its core values, many of them fail to empathize with multicultural consumer groups. Read More
For many people, the thought of forgetting their cultural roots and mother tongue is ridiculous, and preposterous. But for the younger generation, this has become a problem.
When consumer brands focus on catering to one type of culture, they forget about the importance of diversity. In the U.S., many brands focus on nuclear families that speak English, often forgetting that the country is a melting pot of different cultures. Read More