Effective Social Media Marketing to Reach Local Hispanic Population
The primary purpose of social media was to connect people but it has evolved to build a unique relationship between businesses and customers as well.
Social media is used by brands to promote their products and services with US social media advertising market being the largest market with 14.8 billion US dollars worth of ad spending.
With more than 18% Hispanic population in the US, let’s take a look at ways to effectively use social media to target the ethnic audience in the US.
Building a Buyers’ Persona
Using social media platforms like Facebook, Twitter, and Instagram, Tumblr, brands can narrow down the target audiences and build a buyer’s persona.
It helps to narrow down the target audience as it provides insight into the demographics, age, gender, education level, job title, interests, languages spoken, and relationship status.
If a brand wants to sell products to young adults between the ages of 16 and 29, the information present across these social media platforms would help narrow down the search.
Understanding Your Data and Competitors
Once brands understand the data from Facebook and Twitter, they can dissect the market into sub-segments and develop relevant marketing strategies.
A research found young Hispanics (18-34) to have a higher affinity with social media than their older counterparts aged 50-64. It also concluded that the younger Hispanic population liked to use social media for brand engagement and to seek advice before making purchasing goods and services.
Once data is gathered, brands can publish marketing messages on social media and contact local influencers and celebrities to further their reach within Hispanic audience.
Choosing the Right Social Media Platform
Recent research indicates that the Hispanic population within the US makes for a noticeable base of users on platforms likes Facebook, YouTube, Twitter, Instagram, and Snapchat.
Facebook (69%) was the most popular social media platform with Instagram (40%), Twitter (34%) and Snapchat (34%) also being used on a daily basis.
As long as each social networking platform is used correctly by brands, they can increase consumer engagement and reach a wider audience with hashtags and paid advertisements.
Build Your Customer Base & Listen
Deliver creative and dynamic marketing content that entertains, educates and informs the targeted audiences.
Follow conversations and use trending hashtags to search for contextually and culturally appropriate content to utilize in brand campaigns.
Refer to the discourse being created by influencers and pick on Facebook and Twitter trends.
Mix things up a bit by creating content that is dynamic and engaging; incorporating text, visuals, sounds, and animations to reach potential customers.
Measure and analyze the promotional and non-promotional ads. Study internet traffic and understand the variables that are affecting your social media efforts.
Do you need help in creating dynamic and innovative social media marketing campaigns to reach the Hispanic audience?
GoDiversity excels at designing creative campaigns for a wide range of media platforms like TV, print, radio, direct mail, PR, and social media.
We are one of the best Hispanic and advertising agencies that help businesses enter the multicultural ethnic markets in the US. We provide integrated solutions for effective Hispanic advertising and brand promotion.
Contact our dynamic marketing team at (917)7976189 or email at [email protected] for further details.
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