Factors That Measure Cultural Influence In Your Ads
Businesses are always on the lookout for opportunities to introduce something innovative. Introducing new products and services, and globalizing your band means reaching out to a wider audience.
But this also means developing a marketing strategy that can help cater to a diverse group of consumers. Many businesses struggle in this department because they often times fail to realize that globalizing their brand means making culture-conscious marketing decisions.
It’s important to remember that if you are launching your products in a country that has a different set of values, your consumers will make decisions based on their cultural needs.
Here a few factors that play an important role in measuring the cultural influence on advertisements:
The values of a society and culture dictate what is acceptable and unacceptable, especially when it comes to behavior. In many Muslim countries, values are set through religious beliefs. In Japan, consumers make decisions based on the welfare of their society; in South Korea, skincare products are based on holistic care.
By focusing on the values set by different ethnic groups, businesses can create a marketing strategy that not only helps reach out to a wider audience, but help create cultural awareness.
The Language and Heritage
For many countries, their language and heritage is their pride. When businesses fail to create adverts that are conscious of these sensitive issues, they often face negative feedback from clients and consumers.
While sometimes, foreign influence is acceptable, many cultures want to preserve their own heritage and focus on values they hold dear. Advertisements should not only be diverse, they should be culturally aware as well.
Way of Thinking
Many businesses forget that not everyone thinks like they do. Everyone has a different thought process. It’s important to make sure that any advertisement you create that targets a specific ethnic group, should respect their way of thinking, and their way of life.
Many cultures have their own schedule and lifestyle. For example, it’s normal for South Koreans to go to bed early. For those in New York, the streets are brimming with life at night, but for some cities around the world, it’s not uncommon to sleep by 9PM.
It’s important to keep this mind when creating your ads. Look into the different cultural practices around the world before you develop a storyboard.
While it can be difficult to get used to creating adverts for certain types of consumers, remember that diversifying can help globalize your brand without any hassles.
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