Multi-Channel Marketing 101: How Does Cross-Channel Marketing Work?
Smart use of traditional and modern media channels by brands is needed to successfully reach a wide audience.
Brands cannot afford to stick to a single medium and hope for their sales to increase and capture the attention of new customers.
With the innovation in technology and the introduction of social media platforms, a need for cross-channel marketing has been on the rise since the last few decades.
Designing multiple campaigns for TV commercials, newspaper ads, direct mail, radio, Facebook and Instagram will ensure a more diverse reach.
Let’s take a look at the importance of cross-channel marketing and how brands can benefit from reaching customers across a range of media.
Importance Of Multi-Channel Marketing
By focusing on ad campaigns across different media channels, brands can not only garner more customers, but they also give people a choice on which media to use.
Your customers could be anywhere and at any time. As an emerging brand looking to expand operations, ask this question: “Can I afford to lose potential customers by limiting marketing campaigns to certain media channels?”
Multi-channel marketing campaigns are the stepping stone for reigning in top-tier customers.
With the incredibly fast-paced life of today, brands need to keep up with their customers, adapt to changes and capitalize on marketing trends.
How Does It Work?
Some examples of multi-channel marketing include integrating media channels by writing blogs, linking them to business websites and promoting campaign videos on social media with relevant hashtags.
A Nielson report stated that one-third of Twitter users actively tweet about their favorite shows and products using popular hashtags advertised by brands in their TV and newspaper ads.
If a campaign video on new clothing line is revealed on digital platforms you may find the brand, advertise it on radio channels, publishing press releases to inform the public, and making sure the content is optimized for relevant websites and media platforms.
If more media channels are used to advertise brand products and services, there are more chances to increase brand recognition. Customers will be able to connect the dots and find the brand on different platforms.
If you’ve released a campaign on your brand’s new service, share the video across social media; send emails, notifications, and start conversations about the product on your social media. This will help you gain valuable insight into your consumers.
Consistency is the key to garnering loyal customers. With increased brand recognition and engagement, customers are more aware of the products and services. They are more likely to root for a company that never fails to contact them rather than a brand that disappears in the digital cloud space.
Creates Multiple Touch Points
Multiple media channels allow brands to gather more data and information. It helps to develop a better understanding of how and where the promotions have worked and what needs to be improved through social media, email, and online surveys.
Not only does it increase brand awareness, but cross-channel marketing can also help to reach an ethnic audience with creative marketing campaigns.
Get in touch with a Hispanic marketing agency to capture the multicultural market in the US.
GoDiversity is one of the top New York Hispanic ad agencies that excels at designing innovative campaigns for a wide range of media platforms like TV, print, radio, direct mail, PR, and social media.
Our dynamic marketing team specializes in developing strategic integrated solutions for effective Hispanic advertising and brand promotion.
Contact us at (917)7976189 or email at [email protected] for further details.
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