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  • Mario Torres

4 Best Marketing Practices for a Hispanic Audience

A person holding a pen with their hand over a notebook on a black surface.

Are there market segments that remain untapped when it comes to your marketing plans? Business owners need to know the importance of carefully planning out a marketing strategy that doesn’t just cater to a large part of the population but also considers the needs of less mainstram ethnic communities.

Hispanic people make up 20% of the total US population, and the numbers are increasing daily. Business owners must connect with a multicultural audience and form a lasting impression with Hispanic markets to gain brand trust and loyalty.

If you’re a business owner looking to advertise to the Hispanic market, here are some of the best marketing practices that can help.

1. Identify and Market to Specific Regions of Origin

Before drafting your marketing plan, identify the different unique Hispanic regions of origin you want to target. The Hispanic market isn’t homogenous; people from different countries all have their own vibrant culture. Try to tailor your marketing plan according to the different regions.

Study colloquialisms, heritage, and culture based on the segments of the Hispanic market you want to target. This way, your audience will feel more connected to your brand.

2. Opt for Traditional Mediums

If you think traditional advertising mediums are dead, you’re wrong. Several Hispanic radio advertising channels are still alive and thriving. The US Hispanic market is are more involved with radio than browsing the internet, especially older generations. This is why using this advertising medium can prove to be more effective than other marketing campaigns that are more digitally driven.

3. Translation Matters

This might seem obvious but it needs to be said—if you’re marketing to the Hispanic market, it’s necessary to advertise in Spanish. Make sure you hire Spanish-speaking employees with an understanding of the cultural references your target market segment is immersed in.

Two people pointing at a computer screen.

4. Incorporating Hispanic Culture

Try to incorporate Hispanic culture and language in your marketing efforts like Hispanic imagery, the flag of Hispanic countries, and their music. This will make your Hispanic consumers feel more familiar with your brand, and they will naturally gravitate toward your business.

Formulating a marketing plan for the Hispanic market? Take help from our multicultural marketing experts! GoDiversity is a leading multicultural digital advertising agency based in NYC that is always ready to help all over the US.

As one of the top multicultural advertising agencies, GoDiversity provides an end-to-end solution for your brand to help you reach out to a multicultural market. Explore our website to learn more about our Hispanic marketing services in the US. Or get in touch with us today to get started.

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