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  • Mario Torres

How to do Compelling Mass Advertising for Hispanic Audiences


Person standing at Times Square, New York.

Mass advertising is an excellent way to reach your Hispanic audiences. You can use specific TV channels, billboards, newspapers, direct mail, and other marketing channels to put your message across. The channel is just as important as the content you produce for it.


Of course, mass advertising to Hispanic audiences isn’t as straightforward as advertising to any other community. The Hispanic population in the US accounts for more than 62 million people, further divided into different ethnicities, including Mexicans, Dominicans, Puerto Ricans, Columbians, Guatemalans, and more.


This is why research is especially important to understand the nuances present within the community. As a multicultural marketing agency, we know exactly how it’s done. Here’s how our team at GoDiversity ensures compelling mass advertising for Hispanic audiences.


Target Specific Sub-Divisions

If you want to craft a highly effective message, the best way is to target specific sub-divisions present within the larger Hispanic community. This way, you can add culturally relevant and appropriate elements to your messaging.


Strike a Balance between General Characteristics and Specific Ones

Identify specific behavioral and psychographic characteristics of the sub-segments and the overarching characteristics of Hispanic audiences. Once you’ve identified them, shortlist the ones you can use in your messaging. The key to creating winning content for your audience is to strike a good balance between the generals and the specifics to reach a wider audience.


Tell a Story

There’s no better way to resonate with your target audience than to tell a compelling story. Storytelling is one of the best ways to advertise to the audience, and it’s also an excellent way to create a buzz about your products. When telling a story, make sure to add relatable elements to it, and moments your audience has experienced in their lives at some point.



A Hispanic family having dinner at the table.

Choose us to Strike a Chord with Your Hispanic Audiences


GoDiversity is one of the best Hispanic marketing agencies in the US, where our experts take Hispanic and multicultural marketing to the next level. Our Hispanic marketing services include mass advertising, media planning, public relations, brand strategy, digital marketing, and more.


Get in touch with our team of advertising experts and find highly qualified specialists to craft an amazing and effective mass advertising strategy for you. Call us at (917)7976189 to get started!



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