One of the best ways to ensure successful branding for your business is by formulating a marketing plan that caters to a multicultural audience.
According to the 2020 census, Hispanic and Latino residents comprise 18.7% of the total population in the US, while Asian Americans and BIPOC residents are 6.1% and 12.1% respectively. These numbers show how important it is to study the needs and interest of smaller ethnic communities to build your business and cater to a multicultural market.
If you’re looking for some simple tips to master diversity in marketing, here are some ways you can successfully advertise to a multicultural market using social media.
Use Your Platform to Amplify Their Voice
One of the first steps you can take to promote equity and inclusivity on your social media is by amplifying the voices of marginalized communities. Use your platform to center their voices since they tend to be underrepresented.
Set clear goals about featuring Hispanic, Latino, and Indigenous people and their work on your social media accounts. This will boost your reach and make your work much more relevant for a Hispanic market.
Focus On Implementing Your Goals
Drafting a multicultural marketing plan and implementing it are two different things. Work on showing people what you believe in instead of just talking about it. Implement what you promise and highlight your work in your social media strategy.
Ask people in your team to share how your brand serves multicultural communities and capture behind the scenes moments that showcase your commitment to that goal.
Keep Educating Yourself
Staying knowledgeable on the principles of diversity, inclusivity, and equity is crucial to staying on top of the game. Make sure you’re educating yourself about what’s right and wrong. Evaluate your content thoroughly to make sure you’re considering the concerns of different ethnic communities with your branding, products, and services.
Now that you’re all set to plan your social media strategy, it’s time to make sure your marketing plans are just as spectacular. Need help formulating your marketing plan? Take help from multicultural marketing experts!
As one of the top multicultural advertising agencies in NYC, GoDiversity provides the best solutions to build your brand up, so you can reach a multicultural market.