One of the most important aspects of marketing is conveying your story to customers in a compelling way. Companies that do this successfully establish a connection with their target audience that will likely yield more sales than companies without a clear brand story.
But what if certain cultures find it difficult to understand your brand? If that’s the case, it’s vital to consult a multicultural marketing agency about ways to incorporate cultural relevance into your brand-building process.
Here’s a look at some crucial strategies ethnic advertising agencies use to ensure their clients’ brand stories are culturally relevant.
Adapting the Brand Story For Different Cultures Instead of Merely Translating It
It’s tempting to assume that translating a brand’s story word-for-word into another language is enough to make it culturally relevant—but nothing could be further from the truth!
Companies known for their marketing, like Coca-Cola, have created countless relevant and timely ads that reinforce their brand in the eyes of multicultural consumers. These companies don’t just translate the same ad into various languages—they adapt the story to each culture.
If you’re thinking of doing the same, consider reaching out to a multicultural marketing agency that understands how to create ads that convey their clients’ brand stories in a culturally nuanced manner.
Partnering with Culturally Relevant Influencers
What better way to convey your brand's story to customers from a specific culture than with the help of an influencer they resonate with? Multicultural ad agencies often reach out to influencers who have a solid reputation among a specific community to relay their brand story to that community as effectively as possible.
For instance, the American lingerie brand Undiz partnered with French-Malian singer Aya Nakamura last year to showcase the brand to the niche French minority market. In doing so, Undiz successfully relayed its brand values of diversity and inclusion while boosting its profitability simultaneously!
GoDiversity Develops Culturally Relevant Ads and Social Media Campaigns to Ensure Clients Convey Their Brand Stories in an Authentic Manner
Keen to work with an ethnic marketing agency in NYC that has helped countless businesses convey their brand stories in culturally nuanced ways? If so, we’re eager to welcome you at GoDiversity!
Our talented team provides detailed minority market insights to help clients convey their brand stories in a way that speaks to their customers at an emotional level. We also offer strategic planning advice based on data analysis that ensures our clients build lasting relationships with ethnically diverse customers through thought-provoking marketing campaigns.
From culturally relevant paid social to professional web video production, we do it all. Get in touch with us today to capture market share by building and conveying a brand story that customers from all backgrounds can relate to!