Tips for Using Social Media as a Public Relations Tool
The worldwide accessibility to the internet has made it possible for us to stay connected with people across the globe.
With social media platforms like Facebook, Twitter, Instagram, and blog websites, 2.62 billion people are now connected at with each other at all times.
With 77% of the US population engaged on different social media networks, let’s take a look at ways to integrate social media and PR for a more successful marketing campaign.
Trending Topics on Social Media
The best ways to find relevant information and research material for PR campaigns is through social media.
Successful social media navigation skills are needed to gather information on the audience, potential customers, product reviews, and general narrative surrounding your business brand.
With the use of Twitter hashtags across other platforms like Facebook and Instagram, it is easy to find a trending topic for more appealing PR pitches.
At any given moment, you are aware of what’s happening in the world and what topics to look for. It is easier for brands to gather information on the target demographics and design relevant content to make a powerful impact.
Merge Campaign Content on All Platforms
It is advised to use similar content across different media platforms to give a wholesome and well-informed experience to customers.
It is likely that marketing campaigns overlap social media, emails, PR, and TV ads. You can create a cohesive marketing advertisement to better reach your customers and create opportunities for cross-promotion.
If a seasonal holiday campaign is being launched, promote it using social media channels and give out PR releases in newspapers, magazines, and online news platforms. For a Christmas themed campaign idea, send out PR pitches and promote it on Facebook and Twitter through social media ads, posts, and links.
If you want to make a greater impact, start by measuring success in terms of quality and not quantity.
Don’t try to swing big and gain press on national level right away. Focus on building a relationship with local communities and then organically move on to national and international audiences.
Use social media to find local influencers and celebrities to build connections and penetrate the local market. Make a name for your brand and let social media work its magic to enhance business PR and image.
Build Relationship with Journalists
To get PR coverage for your business, it is important to be connected with the right people. Social media is an excellent platform to make meaningful connections with industry journalists and pitch campaign ideas.
Once you’re connected with journalists, bloggers and influencers on Twitter using relevant hashtags, maintain a professional decorum. Find them on LinkedIn platforms and start a conversation about the industry, products, and services.
Establish a connection and develop a mutually beneficial relationship where you help each other in a professional capacity.
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