Ways to Make Direct Mail Marketing More Appealing To Customers
In a world run by the internet and social media, direct mail marketing can help you stand out. It might seem like a good idea to reach your customers through email or online advertising as it is a hassle-free and inexpensive option.
However, it takes away from the exciting experience of opening a mailed letter to make your customers feel special. The Direct Marketing Association (DMA) released research that suggests that direct mail marketing is far from dead, it boasts a 4.4% response rate compared to the 0.12% for email.
Let’s take a look at some ways to achieve a positive response from audiences through attractive and engaging direct mail marketing campaigns.
Purpose Statement Must Stand Out
The purpose of your direct mail must be highlighted bold and center to immediately attract the attention of customers.
They open many letters and are prone to skim through due to low attention span. The only thing guaranteeing their undivided attention is a creative and popping campaign idea.
Don’t give pages of detail. Keep it short and simple and direct them with relevant contact information.
Make the Mail Lumpy and Inviting
If the mail letter is lumpy and heavy, there’s a higher chance that customers will open it first.
The anticipation of what’s inside will have them excited. It’s your job to send exclusive gifts and PR packages to help promote your brand.
Sales and promotional discounts get everyone excited. You could potentially include a booklet filled with coupon codes and activation passwords that they can avail on products and services.
Increase Their Curiosity with Sample Products
Who wouldn’t love to receive a big package that is filled with branded goodies?
Tickle their curiosity by mailing them a campaign letter with sample products. They will surely tear open the box and appreciate the kindness of brands that value their loyal customers.
Even a small skincare sample that contains a few ounces of hand cream will be a big hit amongst target audiences.
Make Special Holiday Campaign
With the holidays approaching, make sure you are at the top of your marketing game. People love the festivities of Christmas, Hanukah, New Years, Thanksgiving, St. Patrick’s Day etc.
For Christmas themed campaigns, mail special letters with green, red and white envelopes. Include treats and candy canes to further the Christmas spirit.
Make sure to list down special discounts and promotions along with a clear time-frame to help customers avail this unique opportunity.
Add a Personal Touch
Nothing beats a personalized hand-written letter. With thousands of junk mail crowding the mailboxes of customers, it is likely that they throw out generic printed letters mass produced and shipped to everyone.
Add a special note using personalized stationery and fancy stamps and use a computer font that resembles handwriting instead of typed text.
Do you want to capture the diverse multicultural markets in the US? We can help you reach the Hispanic audience through creative direct marketing strategies.
GoDiversity is one of the top Hispanic advertising agencies that excels at designing innovative campaigns for a wide range of media platforms like TV, print, radio, direct mail, PR, and social media.
Contact our dynamic creative team at (917)7976189 or email at [email protected] for further details.
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