Have you heard of database marketing? It refers to the consolidation and analysis of consumer data to make informed marketing decisions. In simpler words, it’s when an ethnic advertising agency uses data on multicultural consumers to communicate with them in a highly personalized way. But how does it work?
Here’s a summary of how multicultural ad agencies use database marketing to appeal to ethnically diverse consumers:
Build a Customer Profile Database
The first step to generating demand among ethnically diverse consumers is to create customer profiles that denote who each customer is and what they desire. In this regard, ethnic advertising agencies that implement database marketing build a database of every aspect of their clients’ customers that can be used to boost profits.
Customer profile databases include everything from customer names and contact information to music tastes and social media handles. They also contain various additional psychographic information, such as what the customer’s opinions and attitudes are towards a specific social cause.
Personalizing Ads Using the Database
Once the database has been built, the multicultural marketing agency proceeds to use the information to help their client generate personalized ads. The idea is to create ads that appeal to the client’s customers in an unforced, unique way.
For instance, suppose a company has numerous Latinx clients who have a common interest in anime. If the company works with an ethnic marketing agency that conducts effective database marketing, chances are they’ll spot their customers’ shared love of anime.
This might spur the agency to create an anime-style ad featuring a story that resonates with their client’s target audience. As a result, the client will generate an increase in sales and substantial positive word of mouth!
GoDiversity Offers Advanced Customer Profiling As Part of Its Database Marketing Services
Now that you know how database marketing is used to appeal to multicultural customers, it’s time to find a reputable ethnic advertising agency that offers this service. That’s where GoDiversity comes in!
At GoDiversity, we offer comprehensive customer profiling, DMA-level Claritas access, and ethnic encoding as part of our database marketing services. Our fully-integrated services also include help with creating mass and direct-to-consumer advertising strategies, planning national/local media, and using data analysis to drive sales conversions.
Contact us now and let our talented team of ethnic marketing specialists in NYC guide you through the process of using database marketing to maximize demand from culturally diverse market segments!