How to Use Results Analysis to Improve Your Brand Positioning to target the Hispanic Market
In today’s digital world, marketers have a powerful weapon in their arsenal: lots and lots of data. Not only is there plenty of data for...
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- 5 abr
- 2 min.
The Importance of Research in Building an Airtight Multicultural Brand Strategy
We believe that a good brand is one that listens closely before talking. This means that if you want to build a successful brand, you...
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- 15 mar
- 2 min.
What is Included in Channel Strategy for Advertisements Targeting the Hispanic Community?
When relaying your marketing and communication to your target audience, the channel you use is of key importance. Delivering your message...
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- 13 mar
- 2 min.
How to do Compelling Mass Advertising for Hispanic Audiences
Mass advertising is an excellent way to reach your Hispanic audiences. You can use specific TV channels, billboards, newspapers, direct...
4 visualizaciones0 comentarios
- 10 mar
- 2 min.
4 Developments in the World of Advertising You Should Know as a Multicultural Marketer
The advertising industry changes so rapidly that old practices, while they may still be effective, just don’t cut it anymore. As a...
3 visualizaciones0 comentarios
- 7 mar
- 2 min.
A Complete Comparison of Mass Marketing and D2C Marketing for Ethnic Audiences
In today's digital age, companies are using various marketing strategies to reach their target audience. Two popular marketing strategies...
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- 11 ene
- 2 min.
Marketing 101: The Basics of Mass Advertising for Multicultural Markets
Despite the increasing popularity of social media, mass advertising still remains a powerful tool—especially when reaching out to...
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- 3 ene
- 2 min.
Public Relations in the Digital Age: How to Do It Right for Diverse Markets?
In today’s digital age, information travels at the speed of light. Unfortunately, negative news has a higher reach than positive news as...
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- 4 nov 2022
- 1 min.
How To Utilize Promotional Content For A Multicultural Market
Once you’ve created great content to market your services, it’s essential to devise a content promotion strategy to effectively reach out...
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- 2 nov 2022
- 2 min.
3 Common Characteristics of Top Multicultural Marketing Agencies
So, you’ve read about the importance of multicultural marketing and its power to enhance customer well-being and eliminate prejudice...
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- 31 oct 2022
- 2 min.
How Do Multicultural Marketing Companies Use Database Marketing to Appeal to Ethnically Diverse Cons
Have you heard of database marketing? It refers to the consolidation and analysis of consumer data to make informed marketing decisions....
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- 28 oct 2022
- 2 min.
Strategies Multicultural Advertising Agencies Use to Incorporate Cultural Relevance When Building Br
One of the most important aspects of marketing is conveying your story to customers in a compelling way. Companies that do this...
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- 26 oct 2022
- 2 min.
What Are Some of the Best Ways to Advertise to the Hispanic and Latinx Markets?
The Hispanic and Latinx community’s efforts have helped our country enjoy unparalleled prosperity throughout history. Today, Latinx...
4 visualizaciones0 comentarios
- 28 sept 2022
- 1 min.
Multicultural Marketing - Why Is It Important?
A customer’s background influences how they consume products and services; this is why it’s important to consider their traditions,...
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- 27 sept 2022
- 2 min.
3 Reasons to Establish Ethnically Diverse Social Media Pages for Your Business
We’re incredibly fortunate to live in a country that’s considered a benchmark for cultural diversity around the world. To put things into...
7 visualizaciones0 comentarios
- 26 sept 2022
- 2 min.
Digital vs Out-of-home Advertising: Which One’s Better for Targeting Ethnic Market Segments
Did you know there are two main types of advertising that can be used to target ethnic market segments? Multicultural marketing companies...
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- 23 sept 2022
- 2 min.
What Metrics do Digital Marketing Firms Commonly Use?
The recent proliferation of social media platforms and the availability of high-speed mobile internet around the world has catalyzed the...
4 visualizaciones0 comentarios
- 22 sept 2022
- 2 min.
3 Ways to Translate Your Brand’s Story to an Ethnic Market Segment At an Emotional Level
If you had to choose between conveying your brand’s story with an ad that’d entertain your customers and one that’d form a lasting...
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- 5 sept 2022
- 2 min.
Key Differences between Direct Marketing and Mass Marketing
Have you ever seen GEICO’s award-winning TV commercials? They’re some of the most creative TV ads you’ll ever see! GEICO’s TV commercials...
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- 9 nov 2021
- 2 min.
Marketing To Hispanic Consumers: 4 Best Practices
Godiversity With the role they take up in the consumer market, Hispanic consumers contribute to one of the most significant segments...
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